Investment Focus

The Winnow Fund’s strategy involves making numerous small investments in early stage companies, rather than a few large investments in later stage companies. Investing early allows us to obtain an equity stake that mitigates some of the risks involved with investing at this stage. We seek to generate a large enough individual return for the Fund to balance the portfolio’s anticipated losses and provide our investors with the national average rate of return.

Basic Investment Criteria

  • Wisconsin-based pre-revenue/seed-stage companies
  • Capable of exiting in 3-5 years
  • Typically in need of $3-5 million paid-in capital to be positioned for exit
  • Team with the skills, motivation, and commitment needed to execute the business plan and raise future rounds of investment

Typical Investment Parameters

  • Wisconsin-based pre-revenue/seed-stage companies
  • Capable of exiting in 3-5 years
  • Typically in need of $3-5 million paid-in capital to be positioned for exit
  • Team with the skills, motivation, and commitment needed to execute the business plan and raise future rounds of investment

Note: We also evaluate pre-seed investments–companies valued at about $500,000 or less, looking for about $100,000 for proof-of-concept/prototype development. If a company enters our portfolio at this stage, it can later pitch us for a seed investment if it still meets our criteria.

Investment Spotlight

KaPloint is a entertainment and marketing technology company based in Middleton. The company is developing the casino industry’s only industry-wide global mobile player platform. KaPloint collects and gamifies real-time slot machine data to increase customer engagement. The firm has already established a partnership with a Wisconsin-based casino for pilot testing.

News release | Media coverage: Milwaukee BizTimes
Media coverage: WisBusiness the Podcast

The founder of Wauwatosa-based RoddyMedical, Lindsey Roddy, RN, is a nurse who almost lost one of her patients in the ICU due to a medical tubing hazard. After being unable to find anything on the market that could have prevented this problem, and hearing from other nurses this was not an isolated incident, Lindsey began to design something that would prevent this from ever happening again.

The SecureMove-TLC™ is a wearable, single-use medical device designed to organize and secure different types of medical tubes, IV lines, and cords to support patient therapy efficiency, improve IV medication safety. The patent-pending tension mitigation is designed to eliminate hazardous pulling and line/cord dislodgement during therapy, transport, and patient movement.

News releaseMedia coverage: Milwaukee BizTimes